As a small business owner you probably have heard about sales marketing automation. But what is it? And is this something that applies to your business?
What Does Sales Marketing Software Do?
Sales marketing automation replaces hiring a large team of email marketers, outreach specialists, salespeople and account managers (or trying to do it all yourself!). Marketing automation software gives you the tools to keep track of leads, personalize and customize your emails automatically, and get easy-to-understand reports on how your sales and marketing efforts are working.