Garbage In, Garbage Out
Tips to keep your CRM data sharp!
No doubt you’ve heard the old saying, “Garbage in, garbage out.” Well, it couldn’t be truer when it comes to managing your business data. A cluttered CRM will hinder your business processes and your customer engagement.
You’ve worked hard to get your CRM configured just right for your business! It serves you well, and you’re growing–Congratulations! Now you’ve hired additional people, and they’re all working hard, adding new contacts, new companies, and new opportunities. As you may have already experienced, things can get really messy really fast if you don’t have some processes and guidelines in place to keep your information clean.
CRM Spring Cleaning Steps
We have some tips for you on how to clean and maintain your CRM data. In the spirit of spring, begin now! Moving forward, if you adopt this mindset and establish good habits, from now on spring cleaning won’t be so daunting.
I’m excited today to share an educational opportunity with you, but first let me ask you a question: have you heard of SCORE? It doesn’t have anything to do with basketball or your credit, but it has everything to do with an often overlooked wealth of knowledge for small business owners.
SCORE was previously known as the Service Corps of Retired Executives, but is now recognized as SCORE, “Counselors to America’s Small Business”. They are one of the main reasons why I’m business today. Here’s my story of the crucial role three SCORE volunteers have played in my own business development.
Back in 2013 when I was a student at DU, I met Jim Skagen (blue shirt on the photo). His words of encouragement gave me confidence to start my own business.
© Can Stock Photo Inc. / AnsonLu
You are a small business owner. You started your business, got a website, and then after a period of time, you realize your business is growing, and you need more than just a website!
- You need a way to track your interactions with your customers.
- You need to automate some of your tasks.
- You want to have better data about your customers, so you can send them information and coupons for products and services they are interested in.
- You want to streamline your process to ship your products.
- You want to make sure it is easy for your team to locate information about your customers orders.
You are not alone! There are several business owners in this situation.
© Can Stock Photo Inc. / Elenathewise
It’s Monday morning, and you’re staring at your computer, waiting for the coffee to kick in. Your inbox has 3,700 emails, and 152 of them are unread. You’ve got three hundred or so contacts in Outlook (or is it Gmail?) and a stack of business cards on your desk.
What do you really know about the people your business serves? Your email contacts and spreadsheets with notes (and that pile on your desk) have some useful customer information, but you don’t have a system to help you dive into your work this morning. Which leads should you contact first? Which customers need attention right away?
© Can Stock Photo Inc. / dolgachov
As a small business owner you probably have heard about sales marketing automation. But what is it? And is this something that applies to your business?
What Does Sales Marketing Software Do?
Sales marketing automation replaces hiring a large team of email marketers, outreach specialists, salespeople and account managers (or trying to do it all yourself!). Marketing automation software gives you the tools to keep track of leads, personalize and customize your emails automatically, and get easy-to-understand reports on how your sales and marketing efforts are working.
© Can Stock Photo Inc. / Subbotina
Our Valentine’s day gift for you is a cloud software match making tip.
At Mocko Consulting we match our CRM with an Email Marketing solution.
How does this integration help us? It saves us time. When we add a new contact to our CRM database, the same contact is automatically added to our Email Marketing software. We use tags in order to segment our contacts in CRM, and this segmentation is maintained in the Email Marketing platform, making it easier for us to target our communications.